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  • How to : Usability Test : Getting Design Teams Onboard

    The best way to do usability studies is to do it yourself. By conducting your own quick and dirty usability studies, design teams can get feedback faster, easier, and more affordably than hiring an outside professional. How Can Design Teams Start Testing On Their Own? If you’ve never conducted a test, start right away. Try…

  • Hick’s Law of Design

    Hick’s Law is a design principle that states: “The time it takes to make a decision increases as the number of alternatives increases.” Translation: more choices = more anxiety. Less choices = more control. At least in the mind of the user. Designers dramatically affect the experience of the user by paying attention to the tasks…

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    5 Websites with inspiring User Interface (UI) Design

    We’ve all encountered websites and applications that make us want to throw our devices across the room in frustration. At least, I hope it’s not just me. Fundamentally, a good user interface enables users to complete the activity that they came to the website to do with ease and without confusion. Truly great UI achieves…

  • Safer Digital Menu Experiences : Hotels & Restaurants adaptations Covid19

    Convenience, has been the factor driving adoption of most of the services and experiences that are ubiquitous across continents and industries. Be it the 10$ all you can watch from any device, that Netflix’s business model is based on to Instagrams 7 second auto-scrolling stories that have allowed for embedding of more full-screen immersive advertisements.…

  • AI

    Artificial Intillegence enabled User Interface Design : How to Guide

    Since the dawn of the industrial age, we have been using technology to automate and eliminate labor-intensive tasks in order to become more efficient. Technology makes it possible for humans to have more convenient lifestyles. AI is an emerging technology that promotes efficiency and convenience. Its revolutionary changing the way people interact with machines. Companies…

  • Usage lifecycle

    The usage lifcecycle

    As users interact with your product or service, they proceed through a series of steps called the usage lifecycle. The usage lifecyle is a mapping of the user’s experience with your design. Like other lifecycles, the usage lifecycle has a beginning, middle, and an end, each of which are characterized by different behaviors and goals. Though they…

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    A 5-Step Process For Conducting User Research

    Our guest author this week is David Sherwin is Director of User Experience for lynda.com at LinkedIn, as well as a Fellow at frog. He is the author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills and _Success by Design: The Essential Business Reference for Designers_, both available from HOW Books. Imagine that…

  • Match the tool to the Problem

    Our guest author this week is Daniel Ritzenthaler. Dan is a web design consultant based in Boston. He makes videos about common questions he hears from clients on Design Thoughts, and can always be reached on Twitter @danritz. Learn more about him at http://wurkit.com/. How long has it been since you’ve heard designers argue about…

  • State of UX 2017

    UX trends in 2017

    #1 Usability becomes a commodity Design patterns are still a thing — a big thing. More and more, designers can rely on robust and comprehensive interaction pattern libraries for solving common design use cases. Now that the basics are covered, where do we want to focus our efforts? You don’t need to reinvent the wheel when designing a…

  • Is UX the Key to a Long-lasting Business

    “But what if the firm was driven, not by the goal of short-term profitability, but by the goal of continuous innovation in service of finding new ways of delighting customers? The new bottom line of this kind of organization becomes whether the customer is delighted. Conventional financial measures such as maximizing shareholder value are subordinated…