Category / UX
How to : Usability Test : Getting Design Teams Onboard
The best way to do usability studies is to do it yourself. By conducting your own quick and dirty usability studies, design teams can get feedback faster, easier, and more affordably than hiring an outside professional. How Can Design Teams Start Testing On Their Own? If you’ve never conducted a test, start right away. Try…
Hick’s Law of Design
Hick’s Law is a design principle that states: “The time it takes to make a decision increases as the number of alternatives increases.” Translation: more choices = more anxiety. Less choices = more control. At least in the mind of the user. Designers dramatically affect the experience of the user by paying attention to the tasks…
5 Websites with inspiring User Interface (UI) Design
We’ve all encountered websites and applications that make us want to throw our devices across the room in frustration. At least, I hope it’s not just me. Fundamentally, a good user interface enables users to complete the activity that they came to the website to do with ease and without confusion. Truly great UI achieves…
Safer Digital Menu Experiences : Hotels & Restaurants adaptations Covid19
Convenience, has been the factor driving adoption of most of the services and experiences that are ubiquitous across continents and industries. Be it the 10$ all you can watch from any device, that Netflix’s business model is based on to Instagrams 7 second auto-scrolling stories that have allowed for embedding of more full-screen immersive advertisements.…
Artificial Intillegence enabled User Interface Design : How to Guide
Since the dawn of the industrial age, we have been using technology to automate and eliminate labor-intensive tasks in order to become more efficient. Technology makes it possible for humans to have more convenient lifestyles. AI is an emerging technology that promotes efficiency and convenience. Its revolutionary changing the way people interact with machines. Companies…
The usage lifcecycle
As users interact with your product or service, they proceed through a series of steps called the usage lifecycle. The usage lifecyle is a mapping of the user’s experience with your design. Like other lifecycles, the usage lifecycle has a beginning, middle, and an end, each of which are characterized by different behaviors and goals. Though they…
A 5-Step Process For Conducting User Research
Imagine that this is what you know about me: I am a college-educated male between the ages of 35 and 45. I own a MacBook Pro and an iPhone 5, on which I browse the Internet via the Google Chrome browser. I tweet and blog publicly, where you can discover that I like chocolate and…
Match the tool to the Problem
How long has it been since you’ve heard designers argue about which method is better: sketches, wireframes, mock-ups, or HTML prototypes? Probably not long enough… One designer will claim that you shouldn’t do anything without sketching it out while another claims that doing anything less than full-on HTML prototypes is a waste of time. All…
UX trends in 2017
#1 Usability becomes a commodity Design patterns are still a thing — a big thing. More and more, designers can rely on robust and comprehensive interaction pattern libraries for solving common design use cases. Now that the basics are covered, where do we want to focus our efforts? You don’t need to reinvent the wheel when designing a…
Is UX the Key to a Long-lasting Business
“But what if the firm was driven, not by the goal of short-term profitability, but by the goal of continuous innovation in service of finding new ways of delighting customers? The new bottom line of this kind of organization becomes whether the customer is delighted. Conventional financial measures such as maximizing shareholder value are subordinated…