Blog
Our everyday thoughts are presented here
Case studies, video presentations and photo-shootings below.
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Match the tool to the Problem
Our guest author this week is Daniel Ritzenthaler. Dan is a web design consultant based in Boston. He makes videos about common questions he hears from clients on Design Thoughts, and can always be reached on Twitter @danritz. Learn more about him at http://wurkit.com/. How long has it been since you’ve heard designers argue about…
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![State of UX 2017]()
UX trends in 2017
#1 Usability becomes a commodity Design patterns are still a thing — a big thing. More and more, designers can rely on robust and comprehensive interaction pattern libraries for solving common design use cases. Now that the basics are covered, where do we want to focus our efforts? You don’t need to reinvent the wheel when designing a…
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Is UX the Key to a Long-lasting Business
“But what if the firm was driven, not by the goal of short-term profitability, but by the goal of continuous innovation in service of finding new ways of delighting customers? The new bottom line of this kind of organization becomes whether the customer is delighted. Conventional financial measures such as maximizing shareholder value are subordinated…
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Digital Brush + Create = XD Academy
We celebrate the fifth year anniversary in Nairobi since Create opened it’s doors by announcing our strategic partnership with Digital Brush to pioneer the first of it’s kind User Experience Academy at USIU Africa. A new important step to strengthen the regions developer community coming out of campus. Once complete this will be the first on many…
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Laws of Simplicity
Simplicity = Sanity Technology has made our lives more full, yet at the same time we’ve become uncomfortably “full.”Iwatched the process whereby my daughters gleefully got their first email accounts. It began as a tiny drop—emails sent among themselves. It grew to a slow drip as their friends joined the flow of communication. Today it…
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Simplicity is Important
All designers say simplicity is important, but what does it really mean to make something simple? Most of the time we think it means less, that by removing stuff we achieve simplicity. We think by keeping content above the fold we’re helping people focus, or by using bullets instead of paragraphs more people will read…
