Tag / Gall's Law
Match the tool to the Problem
How long has it been since you’ve heard designers argue about which method is better: sketches, wireframes, mock-ups, or HTML prototypes? Probably not long enough… One designer will claim that you shouldn’t do anything without sketching it out while another claims that doing anything less than full-on HTML prototypes is a waste of time. All…
Is UX the Key to a Long-lasting Business
“But what if the firm was driven, not by the goal of short-term profitability, but by the goal of continuous innovation in service of finding new ways of delighting customers? The new bottom line of this kind of organization becomes whether the customer is delighted. Conventional financial measures such as maximizing shareholder value are subordinated…