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A 5-Step Process For Conducting User Research
Our guest author this week is David Sherwin is Director of User Experience for lynda.com at LinkedIn, as well as a Fellow at frog. He is the author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills and _Success by Design: The Essential Business Reference for Designers_, both available from HOW Books. Imagine that…
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Match the tool to the Problem
Our guest author this week is Daniel Ritzenthaler. Dan is a web design consultant based in Boston. He makes videos about common questions he hears from clients on Design Thoughts, and can always be reached on Twitter @danritz. Learn more about him at http://wurkit.com/. How long has it been since you’ve heard designers argue about…
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Is UX the Key to a Long-lasting Business
“But what if the firm was driven, not by the goal of short-term profitability, but by the goal of continuous innovation in service of finding new ways of delighting customers? The new bottom line of this kind of organization becomes whether the customer is delighted. Conventional financial measures such as maximizing shareholder value are subordinated…
