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The usage lifcecycle
As users interact with your product or service, they proceed through a series of steps called the usage lifecycle. The usage lifecyle is a mapping of the user’s experience with your design. Like other lifecycles, the usage lifecycle has a beginning, middle, and an end, each of which are characterized by different behaviors and goals. Though they…
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Match the tool to the Problem
Our guest author this week is Daniel Ritzenthaler. Dan is a web design consultant based in Boston. He makes videos about common questions he hears from clients on Design Thoughts, and can always be reached on Twitter @danritz. Learn more about him at http://wurkit.com/. How long has it been since you’ve heard designers argue about…
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Is UX the Key to a Long-lasting Business
“But what if the firm was driven, not by the goal of short-term profitability, but by the goal of continuous innovation in service of finding new ways of delighting customers? The new bottom line of this kind of organization becomes whether the customer is delighted. Conventional financial measures such as maximizing shareholder value are subordinated…
