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  • 5 tips & tricks to improve your UI designs

    Small and easy to put into practice tips to improve your designs. Creating beautiful, usable, and efficient UIs takes time, with many design revisions along the way. Making those constant tweaks to produce something that your clients, users, and yourself are truly happy with. I know. I’ve been there many times before myself. But what…

  • Safer Digital Menu Experiences : Hotels & Restaurants adaptations Covid19

    Convenience, has been the factor driving adoption of most of the services and experiences that are ubiquitous across continents and industries. Be it the 10$ all you can watch from any device, that Netflix’s business model is based on to Instagrams 7 second auto-scrolling stories that have allowed for embedding of more full-screen immersive advertisements.…

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    A 5-Step Process For Conducting User Research

    Our guest author this week is David Sherwin is Director of User Experience for lynda.com at LinkedIn, as well as a Fellow at frog. He is the author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills and _Success by Design: The Essential Business Reference for Designers_, both available from HOW Books. Imagine that…

  • Match the tool to the Problem

    Our guest author this week is Daniel Ritzenthaler. Dan is a web design consultant based in Boston. He makes videos about common questions he hears from clients on Design Thoughts, and can always be reached on Twitter @danritz. Learn more about him at http://wurkit.com/. How long has it been since you’ve heard designers argue about…

  • State of UX 2017

    UX trends in 2017

    #1 Usability becomes a commodity Design patterns are still a thing — a big thing. More and more, designers can rely on robust and comprehensive interaction pattern libraries for solving common design use cases. Now that the basics are covered, where do we want to focus our efforts? You don’t need to reinvent the wheel when designing a…

  • Is UX the Key to a Long-lasting Business

    “But what if the firm was driven, not by the goal of short-term profitability, but by the goal of continuous innovation in service of finding new ways of delighting customers? The new bottom line of this kind of organization becomes whether the customer is delighted. Conventional financial measures such as maximizing shareholder value are subordinated…

  • Laws of Simplicity

    Simplicity = Sanity Technology has made our lives more full, yet at the same time we’ve become uncomfortably “full.”Iwatched the process whereby my daughters gleefully got their first email accounts. It began as a tiny drop—emails sent among themselves. It grew to a slow drip as their friends joined the flow of communication. Today it…

    Simplicity is Important

    All designers say simplicity is important, but what does it really mean to make something simple? Most of the time we think it means less, that by removing stuff we achieve simplicity. We think by keeping content above the fold we’re helping people focus, or by using bullets instead of paragraphs more people will read…