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  • Hick’s Law of Design

    Hick’s Law is a design principle that states: “The time it takes to make a decision increases as the number of alternatives increases.” Translation: more choices = more anxiety. Less choices = more control. At least in the mind of the user. Designers dramatically affect the experience of the user by paying attention to the tasks…

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    5 Websites with inspiring User Interface (UI) Design

    We’ve all encountered websites and applications that make us want to throw our devices across the room in frustration. At least, I hope it’s not just me. Fundamentally, a good user interface enables users to complete the activity that they came to the website to do with ease and without confusion. Truly great UI achieves…

  • Usage lifecycle

    The usage lifcecycle

    As users interact with your product or service, they proceed through a series of steps called the usage lifecycle. The usage lifecyle is a mapping of the user’s experience with your design. Like other lifecycles, the usage lifecycle has a beginning, middle, and an end, each of which are characterized by different behaviors and goals. Though they…

  • 5 Steps in Web Design And Development Process

    Designing and building a web site/app requires development teams to follow a process of steps that get the project to completion. As an interface designer at Create for more than five years, I’m well versed in this process and I understand what it takes to get to the finish line. For a client or business owner, understanding the…

    Simplicity is Important

    All designers say simplicity is important, but what does it really mean to make something simple? Most of the time we think it means less, that by removing stuff we achieve simplicity. We think by keeping content above the fold we’re helping people focus, or by using bullets instead of paragraphs more people will read…